Marketing and communication strategy for a Cuban jewel directly from Fidel Castro’s relatives.
Our client CeMaTa Czech Trade s.r.o. (an influential company, which engages in export and import of premium products in the EU and Russia) gave us the task to build a premium brand Ron Caney.
We prepared a complex marketing and communication mix for the domestic and foreign market, which was applied after it’s approval. The product began to be established among the better rums in Czech Republic.
- Corporate identity (including rules for external company communication with customers and clients, internal communication system, managing, reward system... visual style…)
- Marketing mix (including marketing goals, target groups, SWOT, market research and the strategy and realisation).
- Communication mix- analysis, setting, realisation.
- Graphic design- complex creative work, all visuals.
- Advertising- advertising in press (B2B and B2C), banners, PR campaign on the internet, video production.
- Public relations- texts and interviews in the media, promotion preparation, press conference, preparation and realisation of promo events.
- Production, POS materials- complete preparation of POS materials proposals and their production, technical provision of promo events.